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The Relevancy Group's Free Research Download Store |
Market Research Authored By
David Daniels formerly of
Forrester Research
and
Jupiter Research and ClickZ
author |
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Add free market research to your cart and download these
eBooks for free
with registration. |
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Market Research by Category |
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Email Marketing |
Social Marketing |
Mobile Marketing |
Marketing & Messaging Platforms |
Regions/Industry |
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Realizing the Value of Email
Marketing: Lessons to Measure the Return on
Engagement
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| Sponsored by
Acxiom |
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Today,
fewer than 50% of email marketers utilize subscriber
segmentation or targeting at all. This white paper
details how this lack of relevant communication
stream actually increases costs and reduces
profitability of their programs. Free with
registration. |
| Categories: Email
Marketing, Executive Survey, Cost Analysis |
| Written by David
Daniels | 8 pages, 3 graphics |
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Selecting an
Enterprise Email Marketing Application: The
Imperative Role of Services
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| Sponsored by
Acxiom |
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This paper
highlights the features and service areas most
critical to enterprise email marketing organizations
and frames a reference as to how email service
providers(ESP) should be examined when evaluating
vendors. Free with registration. |
| Categories: Email
Marketing, Vendor Selection, Strategic Services |
| Written by David
Daniels | 8 pages |
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Creating
Engaging Email: Driving Subscriber Acquisition
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| Sponsored by
Alterian |
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This first eBook in a series on how to Create
Engaging Email, leverages The Relevancy Group's
Connected Marketing Framework to provide proven
tactics on how to drive subscriber acquisition.
Free with
registration. |
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Categories: Email Marketing, Consumer Survey,
Acquisition |
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Written by David Daniels | 31 pages, 10 graphics |
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Creating
Engaging Email: Segmentation and Targeting
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| Sponsored by
Alterian |
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This eBook outlines five
segmentation strategies that can be quickly
implemented for better results. The book applies The
Relevancy Group engagement index to understand
identify key segments to target.
Free with reg. |
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Categories: Email Marketing, Executive Survey,
Targeting |
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Written by David Daniels | 25 pages, 10 graphics |
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Creating
Engaging Email: Advanced Analytics For Email
Marketing
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| Sponsored by
Alterian |
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This fourth eBook in a series, features case studies
and best practices on implementing Key Performance
Indicators (KPIs) to optimize email marketing
engagement. Includes ideas for organizational
alignment. Free with reg. |
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Categories: Email Marketing, Executive Survey,
Analytics |
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Written by David Daniels | 33 pages, 6 graphics |
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Personalized Marketing and Real Time Data: The ROI on Synchronized Cross Channel Marketing |
| Sponsored by
Intelisent |
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This paper documents the benefits of implementing
personalized marketing by leveraging real-time data
to implement orchestrated cross-channel lifecycle
marketing. Includes an ROI model.
Learn more
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Categories: Email Marketing, Direct Marketing,
Executive Survey |
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Written by David Daniels |10 pages |
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Accelerating
Subscriber Acquisition: Co-Registration Tactics For
Profitable List Growth
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| Sponsored by
Permission Data |
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This Free data-driven paper provides the necessary
strategies to evaluate co-registration as an
acquisition tactic as well as tactics to evaluate
and select potential Co-registration Network
Partners.
Learn more ... |
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Categories: Email Marketing, Acqusition, Executive
Survey |
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Written by David Daniels and Eric O'Neill | 8 pages |
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Creating
Email Marketing Effectiveness with On-Premise
Solutions: Strategies To Drive Relevance and Results
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| Sponsored by
WhatCounts |
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Today, the growing complexity of email marketing
requires marketers to integrate a growing array of
systems has driven The Relevancy Group to explore
the potential value that on-premise solutions
provide. More ... |
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Categories: Email Marketing, On-Premise Solutions, Executive
Survey |
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Written by David Daniels | 14 pages |
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The Value of Usability: Driving Marketer Creativity
Through User Application Flexibility
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| Sponsored by
Lyris |
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This white paper details the profit-generating power
and efficiencies that an user-centric marketing
solution can deliver. This free paper details the impact
that usability has on effectiveness.
Learn more about this paper. |
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Categories: Email Marketing, Application Design,
Vendor Selection |
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Written by David Daniels | 9 pages, 3 graphics |
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Optimizing Transactional Messaging
Opportunities: Tactics to Drive Transactional
Efficiency and Revenue
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| Sponsored by
MessageGears |
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This free paper quantifies the revenue improvement
that can be attained when improving transactional
messages when transitioning from antiquated internal
systems to cloud based solutions.
Learn
more... |
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Categories: Email Marketing, Executive Survey,
Messaging Platforms |
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Written by David Daniels | 9 pages, 2 graphics |
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Preparing For Message Convergence: Prescriptive
Advice for the CMO and Senior Management
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| Sponsor
MessageSystems |
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Changes in consumer communication behavior have been
driven by device convergence and the proliferation
of messaging channels.
This paper prepares the organization for Message
Convergence. Free with registration. |
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Categories: Messaging Platforms, Org. Structure,
Vendor Selection |
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Written by David Daniels & Dave Lewis | 28 pages, 6
graphics |
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The Dollars and Sense Guide: How to Lower Your TCO
with Consolidated Messaging Infrastructure
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| Sponsor
MessageSystems |
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In this new guide by you’ll learn all about the
infrastructure savings businesses can realize today
from consolidating their messaging infrastructure.
If you’re a CTO or IT professional you’ll want to
read this paper. |
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Categories: Messaging Platforms, Exec. Survey,
Vendor Selection |
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Written by David Daniels | 5 pages, 3
graphics |
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Cloud Marketing:
Connected
Customer-Intelligent Solutions Delivered Faster for
Less
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| Sponsored by
89
Degrees |
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Marketers are challenged by the lack of integrated
cross-channel data across marketing systems. This
paper provides cost/benefit analysis and research
that shows the benefits of cloud marketing. Free w/
reg. |
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Categories: Marketing Platforms, Executive Survey,
Vendor Selection |
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Written by David Daniels | 10 pages, 4 graphics |
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The
Reinvention of Email Marketing and the Future of
Connected Marketing
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| Sponsored by
Lyris |
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ESPs will morph to be recognized as Connected
Marketing Service Providers. Email will remain as
the hub to social and mobile marketing activities.
This paper discusses the impact on vendor selection.
Free with reg. |
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Categories: Marketing Platforms, Executive Survey,
Vendor Selection |
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Written by David Daniels | 22 pages, 4 graphics |
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Creating Engaging Email: Harnessing Social and
Mobile for Email Marketing
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| Sponsored by
Alterian |
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This third eBook in a series,
provides specific tactics to improve email mobile
engagement, integrate social and email and increase
an organization’s ability to recognize brand
advocates.
Free with registration. |
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Categories: Mobile Marketing, Social Marketing,
Consumer Survey |
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Written by David Daniels | 17 pages, 6 graphics |
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The Relevancy Group 2011 Mobile Marketer Survey:
Identifying Challenges and Opportunities
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| Sponsored by
Pontiflex |
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This study of over 350 mobile marketers focuses on
the challenges and opportunities to improve mobile
advertising ROI and how mobile can drive email and
social acquisition.
Free survey summary
with registration. |
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Categories: Mobile Marketing, Social Marketing,
Executive Survey |
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Survey Designed by David Daniels | 9 pages, 11
graphics |
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Driving The
ROI of Social and Email Marketing: Tactics To
Deliver Relevance and Results
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| Sponsored by
StreamSend |
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This paper provides tactical recommendations on
connecting email and social marketing. The paper
includes a model that identifies the ROI that
marketers can expect when connecting email and
social marketing.
Learn More ... |
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Categories: Social Marketing, Consumer Survey, ROI Model |
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Written by David Daniels | 12 pages, 7 graphics |
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The Email
Marketing Measurement Imperative: Advancing Email
Performance - Data, Analysis & Insight
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| Sponsored by
ReturnPath |
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This
hypothesis driven paper, underscores the importance
of using email intelligence data to boost email
campaign revenue and outlines the steps needed to
optimize email marketing programs.
Learn More
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Categories: Email Marketing, Executive Survey,
Measurement |
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Written by David Daniels | 15 pages, 14 graphics |
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Global Perspectives: A Study of Consumer
Attitudes Towards Digital Marketing
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| Sponsored by
e-Dialog |
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This
massive study of 13,000 consumers in 13 different
countries around the world. This paper provides
region specific prescriptive advice on email, mobile
and social marketing tactics and strategies. Free
with registration. |
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Categories: Global Trends, Email-Social-Mobile,
Consumer Survey |
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Written by David Daniels | 36 pages, 12 graphics |
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Email Marketing Within The Financial
Services Institutions: Strategies to Advance
Relevance
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| Sponsored by
Subscribermail |
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This
benchmark report provides a derailed look at the
banking and credit union sectors use of email
marketing. This report measures sophistication and
offers perspective advice to improve marketing
tactics. Free w/ reg. |
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Categories: Financial Services, Email Marketing,
Executive Survey |
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Written by David Daniels | 20 pages, 10 graphics |
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Connected Marketing For Travel Providers:
Imperative Tactics To Drive Profitable Contribution
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| Sponsored by
Strongmail |
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This study of travel
providers in the US and the UK identifies the
profitable revenue potential when email marketing is
coordinated on a single platform across the
organization. Includes benchmark data. Free w/ reg. |
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Categories: Travel Industry, Email Marketing,
Executive Survey |
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Written by David Daniels | 15 pages, 10 graphics |
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