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Market Research Authored By David Daniels formerly of
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Email Marketing | Social MarketingMobile Marketing  |  Marketing & Messaging Platforms  | Marketing Analytics & Big Data | Video Markeitng | Regions/Industry

Realizing the Value of Email Marketing: Lessons to Measure the Return on Engagement

Sponsored by Acxiom Add to Cart
Acxiom
Today, fewer than 50% of email marketers utilize subscriber segmentation or targeting at all. This white paper details how this lack of relevant communication stream actually increases costs and reduces profitability of their programs. Free with registration.
Categories: Email Marketing, Executive Survey, Cost Analysis
Written by David Daniels | 8 pages, 3 graphics

Selecting an Enterprise Email Marketing Application: The Imperative Role of Services

Sponsored by Acxiom Add to Cart
Acxiom
This paper highlights the features and service areas most critical to enterprise email marketing organizations and frames a reference as to how email service providers(ESP) should be examined when evaluating vendors.  Free with registration.
Categories: Email Marketing, Vendor Selection, Strategic Services
Written by David Daniels | 8 pages
 

Creating Engaging Email: Driving Subscriber Acquisition

Sponsored by Alterian Add to Cart
Alterian 
This first eBook in a series on how to Create Engaging Email, leverages The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition. Free with registration.
Categories: Email Marketing, Consumer Survey, Acquisition
Written by David Daniels | 31 pages, 10 graphics

Creating Engaging Email: Segmentation and Targeting

Sponsored by Alterian Add to Cart
Alterian 
This eBook outlines five segmentation strategies that can be quickly implemented for better results. The book applies The Relevancy Group engagement index to understand identify key segments to target. Free with reg.
Categories: Email Marketing, Executive Survey, Targeting
Written by David Daniels | 25 pages, 10 graphics
 

Creating Engaging Email: Advanced Analytics For Email Marketing

Sponsored by Alterian Add to Cart
Alterian 
This fourth eBook in a series, features case studies and best practices on implementing Key Performance Indicators (KPIs) to optimize email marketing engagement. Includes ideas for organizational alignment. Free with reg.
Categories: Email Marketing, Executive Survey, Analytics
Written by David Daniels | 33 pages, 6 graphics
Personalized Marketing and Real Time Data: The ROI on Synchronized Cross Channel Marketing
Sponsored by Intelisent Add to Cart
Intelisent
This paper documents the benefits of implementing personalized marketing by leveraging real-time data to implement orchestrated cross-channel lifecycle marketing. Includes an ROI model.  Learn more ...
Categories: Email Marketing, Direct Marketing, Executive Survey 
Written by David Daniels |10 pages
 

Accelerating Subscriber Acquisition: Co-Registration Tactics For Profitable List Growth

Sponsored by Permission Data Add to Cart
Alterian 
This Free data-driven paper provides the necessary strategies to evaluate co-registration as an acquisition tactic as well as tactics to evaluate and select potential Co-registration Network Partners. Learn more ...
Categories: Email Marketing, Acqusition, Executive Survey
Written by David Daniels and Eric O'Neill | 8 pages

Creating Email Marketing Effectiveness with On-Premise Solutions: Strategies To Drive Relevance and Results

Sponsored by WhatCounts Add to Cart
WhatCounts 
Today, the growing complexity of email marketing requires marketers to integrate a growing array of systems has driven The Relevancy Group to explore the potential value that on-premise solutions provide. More ...
Categories: Email Marketing, On-Premise Solutions, Executive Survey
Written by David Daniels | 14 pages
 

The Value of Usability: Driving Marketer Creativity Through User Application Flexibility

Sponsored by Lyris Add to Cart
 
This white paper details the profit-generating power and efficiencies that an user-centric marketing solution can deliver. This free paper details the impact that usability has on effectiveness. Learn more about this paper.
Categories: Email Marketing, Application Design, Vendor Selection 
Written by David Daniels | 9 pages, 3 graphics
 

Optimizing Transactional Messaging Opportunities: Tactics to Drive Transactional Efficiency and Revenue

Sponsored by MessageGears Add to Cart
MessageGears 
This free paper quantifies the revenue improvement that can be attained when improving transactional messages when transitioning from antiquated internal systems to cloud based solutions.  Learn more...
Categories: Email Marketing, Executive Survey, Messaging Platforms
Written by David Daniels | 9 pages, 2 graphics
 
 

Preparing For Message Convergence: Prescriptive Advice for the CMO and Senior Management

Sponsor MessageSystems Add to Cart
MessageSystems 
Changes in consumer communication behavior have been driven by device convergence and the proliferation of messaging channels. This paper prepares the organization for Message Convergence. Free with registration.
Categories: Messaging Platforms, Org. Structure, Vendor Selection 
Written by David Daniels & Dave Lewis | 28 pages, 6 graphics
 

The Dollars and Sense Guide: How to Lower Your TCO with Consolidated Messaging Infrastructure

Sponsor MessageSystems Add to Cart
MessageSystems 
In this new guide by youíll learn all about the infrastructure savings businesses can realize today from consolidating their messaging infrastructure. If youíre a CTO or IT professional youíll want to read this paper.
Categories: Messaging Platforms, Exec. Survey, Vendor Selection 
Written by David Daniels | 5 pages, 3 graphics
 
 

Cloud Marketing: Connected Customer-Intelligent Solutions Delivered Faster for Less

Sponsored by 89 Degrees Add to Cart
89 Degrees 
Marketers are challenged by the lack of integrated cross-channel data across marketing systems. This paper provides cost/benefit analysis and research that shows the benefits of cloud marketing. Free w/ reg.
Categories: Marketing Platforms, Executive Survey, Vendor Selection 
Written by David Daniels | 10 pages, 4 graphics
 

The Reinvention of Email Marketing and the Future of Connected Marketing 

Sponsored by Lyris Add to Cart
 
ESPs will morph to be recognized as Connected Marketing Service Providers. Email will remain as the hub to social and mobile marketing activities. This paper discusses the impact on vendor selection. Free with reg.
Categories: Marketing Platforms, Executive Survey, Vendor Selection 
Written by David Daniels | 22 pages, 4 graphics
 
 

Creating Engaging Email: Harnessing Social and Mobile for Email Marketing

Sponsored by Alterian Add to Cart
Alterian 
This third eBook in a series, provides specific tactics to improve email mobile engagement, integrate social and email and increase an organizationís ability to recognize brand advocates. Free with registration.
Categories: Mobile Marketing, Social Marketing, Consumer Survey 
Written by David Daniels | 17 pages, 6 graphics
 
 

The Relevancy Group 2011 Mobile Marketer Survey: Identifying Challenges and Opportunities

Sponsored by Pontiflex Add to Cart
Pontiflex 
This study of over 350 mobile marketers focuses on the challenges and opportunities to improve mobile advertising ROI and how mobile can drive email and social acquisition. Free survey summary with registration.
Categories: Mobile Marketing, Social Marketing, Executive Survey 
Survey Designed by David Daniels | 9 pages, 11 graphics
 

Driving The ROI of Social and Email Marketing: Tactics To Deliver Relevance and Results

Sponsored by StreamSend Add to Cart
StreamSend
This paper provides tactical recommendations on connecting email and social marketing. The paper includes a model that identifies the ROI that marketers can expect when connecting email and social marketing.  Learn More ...
Categories: Social Marketing, Consumer Survey, ROI Model
Written by David Daniels | 12 pages, 7 graphics

The Email Marketing Measurement Imperative: Advancing Email Performance - Data, Analysis & Insight

Sponsored by ReturnPath Add to Cart 
ReturnPath
This hypothesis driven paper, underscores the importance of using email intelligence data to boost email campaign revenue and outlines the steps needed to optimize email marketing programs. Learn More ...
Categories: Email Marketing, Executive Survey, Measurement
Written by David Daniels | 15 pages, 14 graphics
 
 

Global Perspectives: A Study of Consumer Attitudes Towards Digital Marketing

Sponsored by e-Dialog Add to Cart
e-Dialog 
This massive study of 13,000 consumers in 13 different countries around the world.  This paper provides region specific prescriptive advice on email, mobile and social marketing tactics and strategies. Free with registration.
Categories: Global Trends, Email-Social-Mobile, Consumer Survey 
Written by David Daniels | 36 pages, 12 graphics
 

Email Marketing Within The Financial Services Institutions: Strategies to Advance Relevance

Sponsored by Subscribermail Add to Cart
Subscribermail 
This benchmark report provides a derailed look at the banking and credit union sectors use of email marketing.  This report measures sophistication and offers perspective advice to improve marketing tactics. Free w/ reg.
Categories: Financial Services, Email Marketing, Executive Survey 
Written by David Daniels | 20 pages, 10 graphics
 

Connected Marketing For Travel Providers: Imperative Tactics To Drive Profitable Contribution

Sponsored by Strongmail Add to Cart
Strongmail 
This study of travel providers in the US and the UK identifies the profitable revenue potential when email marketing is coordinated on a single platform across the organization. Includes benchmark data. Free w/ reg.
Categories: Travel Industry, Email Marketing, Executive Survey 
Written by David Daniels | 15 pages, 10 graphics
 

Benefits to Outsourcing Marketing Analytics: Tactics to Efficently Leverage Big Marketing Data

Sponsored by
Express Analytics
Add to Cart
Express Analytics 
This study covers leveraging big data for marketing analytics in order to improve relevance and targeting. More over the study highlights the benefits of utilizing cloud based services driven solutions to maxiumize results. Learn More ...
Categories: Analytics, Big Data, Segmentation, Email Marketing, Executive Survey 
Written by David Daniels, Chris Marriott|12 pgs,12 charts
 

Embedded Video In Email: Exploring Its Viability As A Marketing Tactic

Sponsored by The Relevancy Group Add to Cart
The Relevancy Group 
This paper leverages data from The Relevancy Group surveys, interviews with marketer end-users, and other sources to shed light on best practices for this emerging approach to email marketing.  Don't miss this opportunity to extend your value with video.  Learn More ...
Categories: Video, Email Marketing, Embedded Video in Email, Executive Survey, Case Studies, Video Marketing
Written by David Daniels | 7 pages, 3 graphics
 

The ROI of Video In Email Marketing: Tactics To Increase Email Revenue

Sponsored by StreamSend Add to Cart
StreamSend 
Consumers are flocking to online video, watching more than four billion videos on YouTube each day. In a survey of 266 marketing executives, The Relevancy Group found that twenty-five percent of email marketers are currently utilizing video in email. Free with Registration
Categories: Video, Email Marketing, Embedded Video in Email, Executive Survey, Video Marketing
Written by David Daniels | 9 pages, 5 graphics
 
 
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